It’s actually pretty simple.
Especially if you’re growing your own list and writing for your own audience who likes your personality. In that case, it’s just writing in a way that only you can write. Be honest, be straightforward, and don’t be afraid to tell them to buy in every single email (if you’re not ashamed of your product, that is). You can crack lame jokes left and right that only you and your audience understands.
Also, when you’re writing for yourself, you basically don’t have to censor anything you say. All you have to do is bring out your personality so you can connect and build a relationship with customers.
There’s one caveat, however, that many, many people miss:
And that is writing in a way that the main New York City Post Office when it comes to delivering letters and packages: “Neither snow, nor rain, nor heat, nor gloom of night stays these couriers from the swift completion of their appointed rounds”
You should be this way when you’re writing. Write and communicate every day. Literally.
Your email typically has four parts: Headline, lead, body, and close or CTA.
In the coming days, we will look at them separately.
But for now, let’s discuss how to write emails in general.
When you’re freelancing and writing for a client, now that’s another discussion.
You can write in a witty tone there as well, but you have to keep in mind that their audience probably won’t understand the things that you’re purporting to your own customers.
There, you have to learn your client’s language, her market (and their problems!), and her product – all the while keeping in mind the copywriting lessons the great masters taught to you.
To get my ebook for beginner copywriters, go to the Home Page