Well, it’s a tricky question to deal with.
You can’t skip it literally and go straight to the offer.
That would be lame and be like going slowly uphill and then proceeding to go back on the side of the hill that you’ve come up on instead of the other slope.
But the body part is not the most important to the success of your email. I mean, if you have a good headline, you’ve captured your prospect’s attention. If you have an excellent lead, you’ve retained your reader’s attention.
Maybe you’ve said things that will haunt them until they click your link.
However, you can’t just “throw in the meat” for them to buy after the lead.
That’s where the “body” part of the email comes in.
It’s like a transition phase: You have to present them something valuable to satisfy their curiosity but not enough to tell the whole offer. If we live with the previous example, it’s like when the lover behind the curtain shows her leg…
But not the whole picture!
She shows just enough to make you want to check what’s after that link, if you know what I mean.
Speaking about links, I would belie my “sleazy salesman” nature if I didn’t plug my website at https://theprybar.com
Let’s use the 45-year-old, obese, weak but previously strong man example.
“Regain your youthful vigor one bite at a time”
They say that a man ages like wine: In his 40s, he’s got his career established, has his family, his kids are well on their way to getting started in life, and soon he’ll have grandkids.
These are all reasons for joy.
But can you experience joy if you can’t play football with your grandkids because you pant even after walking half a mile? Or lift them up and throw them in the air, hearing their playful giggle because they trust grandpa to catch them no matter what?
How can you believe the fact that men age like wine when you’ve got your life established yet you can’t eat what you want because your doctor “said so”?
That crispy bacon with eggs for breakfast washed down with a nice cup of coffee…
A glass of wine with your sweetheart on a warm summer evening…
Your favorite steak with potatoes…
All those worth-living-for meals are things of the past, swapped to boring legumes, chicken, and rice. With only a little bit of salt, might I add!
(And skim milk, avoid fat at all costs!)
Well, what if I told you that those meals you’ve loved all your life don’t have to be things of the past?
(Along with the steak, bacon, coffee, wine, and those fatty foods that actually build testosterone)
You can have all of them.
Screw what the so-called “health experts” say!
I’ve regained my youthful vigor, look better than I did in my 20s, and I don’t pant when I need to do gardening.
And the best part?
Thanks to my method of living life, I can eat the foods that the “doctors” demonize.
In case you were wondering, I wrote the “body” part in italic. This, in essence, was the transition phase to the call to action, the selling part of the email.
I’ll tell you more about it tomorrow.