The little four-letter word we have a chronic aversion from

Someone’s gotta say it,

Our society is going down the drain by a society-wide aversion from a little four-letter word that our ancestor regarded highly and was praised in all societies (which survived the tides of history, that is)

No one wants to do it, but everyone wants its fruits.

This little word is work.

Everybody wants this or that “get rich quick” scheme, not willing to do any work and expect fast results. No one wants to do the daily grind of practicing, reading, and writing to become a prolific copywriter. No one wants to exercise and sculpt themselves a healthy body through the rigors of training, but everyone wants a pill that will magically solve their problems (while making them dependent on insulin for survival). And also, no one wants to develop business savvy, read hundreds of books and go out into “the wilderness” to EARN the right to having money, but everyone wants to jump on the next crypto pump or whatever instant riches scheme some guru purports.

Another example:

There was an easy job in the village where one could work five extra hours if they wanted to for a higher wage than communal labor (by far the lowest paid workers in Hungary are communal workers who tidy the village/town and water the flowers and stuff). All they had to do was circle around the village and supply food from the kindergarten’s kitchen to people who wanted it.

The problem?

They had to work through the entirety of the five hours and not have any downtime.

Like they do at communal work.

So guess what? Those people remained slaving for a 40% lower pay at communal work because they didn’t want to work hard.

This is why I think everyone deserves where they are in life. They either put in the work or they didn’t.

Which camp do you fall into?

Would you rather do the work over years and make a name for yourself through the fires and pain of tribulations that are associated with success?

Or would you just take the magic “weight-loss pill” for short-term gratification.

One of my university professors said this very well:

“Success doesn’t have a secret – it has a price”


Even though I sometimes question the worth of being at university, the nuggets of gold (and the ability to be with so many young people in one place) more than makes up for the lost time.

Pay the price for success and don’t be a little wimp who only wants the quick solution to their problems in life. Realize that it won’t take a day, or a week, or a month, or even one year to become successful. Not in the realm of wealth, fitness, or any other endeavor that’s worth pursuing.

To learn how not to be chronically averted from work, visit

How NOT to write emails – from my young and bald days

Following will be an email I wrote as practice more than a year ago.

(Yes, I am bashing my own work because of how terrible it is)

Let’s roll

Email 1
WHY your #1 requirement for living is at stake

I know this might sound ridiculous, but DANGER is looming CLOSE!

Think of how much water people use…

And think of how many things people will be unable to do without water

Washing your car and your dishes, bathing and most importantly…


We all know the fact that humans can only survive 3 days without water

But drinking will be a COMMODITY in the coming decades not many will be able to AFFORD!

You can and have to act against it with THIS one device

The best thing about it is you don’t have to be a plumber to install it…

All you need is one hand and English skills

To SECURE your LIVELIHOOD in the coming drought season!

Don’t wait around too long, because the war for water is coming in HOT

Click the link to learn more about how to secure your #1 requirement for living

„If you want peace, prepare for war”


Eww, right?

It looks like it was written by ChatGPT or another similar AI copywriter that doesn’t know WTF it’s talking about and only uses basic, factory-like copywriting principles that may or may not match the audience’s wants and desires.

Let’s see what my past eggshell-on-the-butt self did wrong

  • Used too much bold and italic text that made the whole text oversaturated and unbearable to read. It basically screams “I’M SELLING TO YOU AND YOU SHOULD BELIEVE ME” , instead of gently agonizing pain points and guiding the audience to a solution.
  • Used the all-too-familiar and monotone one sentence – one line formula popular with copywriters that makes reading the copy boring
  • Didn’t do the lead part correctly and killed all the intrigue in the second row that he created with the headline by telling what the #1 requirement was out of the blue

Pretty bad.

But it has some good aspects that I think we shouldn’t go past:

Like the use of urgency, signifying how easy it is to use, and the connection of the CTA with the headline. 

Speaking about headlines, I think it wouldn’t have been so bad if I hadn’t killed all the intrigue right off the bat in the second row.   Why did I bring you this email from my rookie days, though? To shed some light on the fact that we’re constantly evolving and our final version is far, far away. If we practice and read every single day, learn from our mistakes, and apply what we learn then it’s only natural that our writing style will get better.

Have hope:

Success doesn’t come easy.

And it only comes to those who try.

To actually learn how to write emails, visit 

Don’t become a slave to this “R” word as I did

Yeah yeah.

There’s an “R” word that has gained a lot of attraction in this modern, work-filled world of ours.

Some folks say that it’s necessary to live a productive life, and I agree with them.

I have this “R” word in my life as well, but I had become a slave to it once in my life. My story served as a case-study for the mantra: “anything in excess is harmful”.

But first,

I have to reveal the “R” word, haven’t I?

The “R” word is none other than a nice word from a Hungarian artist named LL Junior:


Just kidding.

The word is routine.

And I had become a slave to it once in my life, and I experienced such an awkward experience that I vowed to forever be careful with it.

Here’s the story:

It was the second semester at university, and things were trucking along nicely. My courses were going great, spring was on full throttle, I had a great routine of self-improvement going on, had great and caring friends, and I was seeing a cute girl at the time. 

But something got out of whack along the way:

I got so obsessed with self-improvement at the time that I only allowed myself to read in the evening and nothing else.

No socializing, no going out for a walk with my mates, no watching a movie or a series, 

And as you might’ve guessed it,

No visiting the girl I was dating at the time.

Why did I do it?


Because I was a slave to my routine. Somehow in my derangement, I saw the action of seeing the girl as a thing that would mess up my sleep and I wouldn’t be as productive the next day or some crap…

And I haven’t even told you the worst part yet:


We lived in the same dorm. And she was two floors above me.

Told you I’ve gone mad.

Naturally, she’s had enough of me not giving enough attention to her for a few weeks and we decided to end our blossoming relationship. 

The lesson?

Have a routine that you can stick to because that’s the main way of getting things done, but don’t have blinders on that make you forget about your relationships or other obligations. This was how Sparta (and other Greek city states) got doomed in the ancient world: They were too rigid in their thinking and the Romans came and beat the crap out of them.


If you’re on self-improvement, 

Don’t become too obsessed with reading and constantly learning.

Go out there and have some leisure time with your girl (or boy) and live a social life – but select your friends carefully.

Don’t become a geek like I did.

To get my ebook where I distill more lessons like these (primarily for beginner copywriters, visit

Ready to get your 心 blown? 

 You might be wondering, 

What’s that bucket with two handles that has a duck sticking out of it, and why should we blow up your bucket?


It will be blown, that’s for sure.

But I lied to you.

That’s not a bucket, that’s the Japanese symbol (Kanji) for the mind.

And I’m gonna give you some factoid-golden-smackeroos for you to thaw out and chew on.

Yesterday, after we put the firewood from my neighbor’s truck onto our yard (which we will cut up today), I listened to a spiritual video from a Hungarian farmer who lives in Japan.

He said that:

  • Everything has energy – your words, thoughts, and actions you take on your thoughts determine your mood, motivation, and willpower
  • There’s no way there isn’t a Higher Intelligence (God, Allah, Jahveh, the Creator, the Universe, whatever you want to call it). You just have to look at AHA! moments: Where do they come from? Probably not from a random neuron going around blitzing left-and-right and accidentally flaring up an electrical pathway to your brain…
  • Speaking about energy, even symbols as simple as a square, a circle, a triangle, or more complicated ones such as octagons (the one with eight corners) or the golden arches of McDonalds

I thought this was fascinating.

Not just because of the realization that this is true – but also because of the fact that this is probably what corporations use to make their products more appealing.

For example,

The logo of Facebook, Instagram, LinkedIn, TikTok, and all kinds of social media have been probably carefully designed to 

  1. make it more appealing to new users
  2. make it more appealing to existing users

Even our favorite chocolate brands probably use this to the fullest when designing their logos, advertisements, and products.

What should you take away from this?

Well, if you’re not a chocolate manufacturer or the next Mark Zuckerberg, then you probably don’t have much to take away.

Maybe some food for thought.

Except my free ebook for beginner copywriters of course.

Go to to download it for free and have your mind blown a second time.

When in doubt, whip it out – Gandhi, 1942

Such is the wisdom of an old sage who is the icon of the silent rebellion against British occupation of India.

I think that if everybody lived by this mantra, then our global society would fare much, much better.

Let me list a few things that would be better if everyone whipped it out when in doubt:

  • There would be no hunger in certain parts of the world because with doubt gone, people would distribute food much better than now
  • Productivity – and thus GDP – would skyrocket because people would no longer contemplate whether they should go the extra mile or not and put in insane hours into work.
  • The abysmal rate of divorce being above 50% would plummet to zero because doubt and “life between the sheets” would be much more… “alive”.
  • People would no longer be confused about what to do with their lives because their purpose would find them while “doing”.
  • Depression and anxiety would be cured because people wouldn’t have time to fry their brains with the newest celebrity drama and crying on social media and would instead focus on fixing their miserable lives.

As you can see, whipping it out when in doubt would bring a lot of merry things into this world of ours.

Some might even call it Heaven on Earth.

And I would be one of that crowd.

But what should you whip out?

Naaah, I’m not talking about that, you dirty-minded heathen!

I’m talking about your tools – your keyboard (if you’re a copywriter), documents, pen, book, pickaxe, ax, chainsaw, shovel, hoe, spade, pruner, dusters, oven mitts, wooden spoon, and any other kind of tool that can be used to work and improve your life as a result.

So many people just sit in doubt, crying in the corner miserably about how crappy their lives are.

Instead of whipping out their tools of the trade and getting something meaningful done.

I reckon that 99% of the problems listed above would disappear if people didn’t cry and moan about their shiety situation but instead took control of their lives, whipped out their toolbox, and started doing their work.

Is the solution to all the world’s problems this simple?

Probably not.

But at least a majority of them would disappear.

And all it would take is whipping it out when in doubt. (Not the “other” kind of whipping it out, that’s reprehensible and should be a banned activity because it’s a worse “epidemic” than alcohol or smoking COMBINED)

If you’re a copywriter and in doubt,

Whip out my ebook from

The goat testicles surgeon’s secret about whom you should listen to

Dan Kennedy and Chip Kessler’s book Making Them Believe had some hidden nuggets of cabbage found for the attentive goat.

Some of which I brought you here today,

FREE OF CHARGE because of how much of a charitable, handsome, and humble man I am.


The man in question is John R. Brinkley, who made himself a fortune of millions of dollars (possibly amounting to billions if adjusted to inflation) with a unique and potentially fake surgery that made his sexually frustrated patients regain their “youthful vigor” and “make love better than they ever thought possible”.

In essence, 

He offered a cure for impotence in the form of transplanting goat’s glands to sexually deprived men.

Whether it really worked or was a placebo effect, the patients routinely gave him testimonials and letters of gratitude (as well as large sums of money) because they restored their “pep and vitality”. One of the patient’s wife was so elated with the doctor’s – and his husband’s – performance, that she asked if he could transplant goat’s ovaries to match the power if you know what I mean.

Needless to say,

He was America’s #1 celebrity in the 1920-s and 1930-s.

Partly because his method received A LOT of scrutiny from the medical establishment (I don’t know why…) which gave him a lot of publicity, but also because he followed principles for success that are still relevant today.

Bear in mind, though, 

That in the 1920-s and 1930-s, people were thinking much differently.

It was awkward to talk about sex.

Let alone talk about impotence and sexual frustration in marriage.

LET ALONE boarding a train that would take you 100s of miles away, go into a previously unseen doctor’s room, have your most intimate part opened and a random goat’s testicles sewn onto you in a procedure that might or might not work. 

And I haven’t even mentioned the hefty price tag attached to the procedure.

In a time when people were lucky to have money to buy shoes and not have to go barefoot in the snow.

Maybe the last one was an exaggeration, but you get my point.

He was a pretty successful and persuasive guy.

And I think he can teach a thing or two to copywriters like you and me.

One of his lessons was about the ONLY two people you should listen to:

Your customers and yourself.

Yourself, because (presumably) you know yourself, your copywriting abilities, writing style, and words the best.

And your customers, because at the end of the day, they’re the ones you’re selling to and they’re the ones who are buying your products and services.

(I purposefully wrote customers because you shouldn’t listen to every random schlub who just got onto your or your client’s list)

That was lesson one.

Stay tuned because I might bring some mighty secrets from the goat testicles surgeon.

In the meantime, read my ebook for beginner copywriters at

About the Turkey earthquake…

My condolences to the families of everyone involved.

Some people say that the tremors could be felt even in far-away Israel and Romania. 

(Which is pretty near to me, because I live in Hungary)

Some, like the firm Charlie Hebdo, believe it was an intervention by God himself and that now they “don’t need to send tanks”.

In retaliation, as the news says,

“12 people were killed in Charlie Hebdo offices” for mocking and ridiculing the prophet Muhammad.

Who would’ve thought that this would be the response…

Why am I writing about all this in a newsletter for beginner copywriters?


To shed some light on the fact that horrible events happen inevitably from time to time. And that it’s easy for us far away front the catastrophes to make judgments and become virtue-signaling champions of justice.

And also,

It’s easy to distract our eyes with our virtuous selves from the dark realities of our own lives.

Such as…

  • Not having the discipline and willpower required to actually succeed at copywriting and neglect honing our persuasive “edge” every single day
  • Not being able to build a portfolio for yourself and hating the “game”, instead of taking a good look at the “player” and recognizing their faults.
  • Spending your precious and irretrievable time crying on copywriting forums and groups instead of getting down to business and building yourself as a capable and persuasive copywriter.

Don’t get me wrong.

I’m not trying to belittle the horribly destructive earthquake.

As I said before, my condolences go out to the families involved in this tragic event.

But I would be neglectful not to point out that many people should mind their own business and their state of affairs instead of virtue-signaling on Twitter, distracting others (and themselves) about the rut they’re in.

Maybe this isn’t a “mainstream” opinion.

And you should definitely take it with a grain of sea salt.

But don’t get distracted from your work because of a tragic event that happened 100s of miles away.

I could mention another tragic event right in my neighborhood that people spend way too much time (and money) on, but if I mentioned it, I’d probably be banned faster than a certain bald content creator who now sits in prison.

Some drink for thought.

To get my ebook for beginner copywriters, visit

An unused “R” word that lets you write better copy faster

There’s a certain “R” word that our society seems to have forgotten.

The lack of it is responsible for 99% of civilizational illnesses such as diabetes, obesity, insomnia, depression, anxiety, and all the things that plague today’s man and woman.

It would be simple to implement it.

(Very, very simple actually)

But so many people instead drift in the waves of their emotions, expecting something to change.

The lack of it is why people readily nibble on chocolate with bugs in it (at least in the EU), don’t go to the gym and remain obese, and don’t write copy like they’re supposed to (which is every day) and remain beginners.


What’s this unused “R” word?

It’s a short word… Rancid.

Just kidding.

It’s actually the word regularity.

People who have discipline in their lives and regulate their actions fare so much better in basically all areas that they’re involved in, be it fitness, health, work, career, relationships, etc.

And it doesn’t take a penny to implement it.

And it would make you a 100% better copywriter (or husband or wife) if you implemented it.

For more copywriting lessons, visit

Why your headline (and copy) potentially suck äss


I’ve been thinking a lot about headlines.

Namely, how the media uses them in newspapers, articles, and gov’t’s videos to grab so many people’s attention and create fear, spread false information, or highlight one of their campaigns’ success.

And it’s one sneaky thing that the best journalists do, but fledgling copywriters tend to forget about.

Even though it’s the basis of all persuasion and making people pay attention to you.

And that is, speaking their language and about what might interest them.

I have seen this messed up so many times.

For example,

I did this in the good ol’ days when I still had the eggshell on my butt and I was spreading my wings with my first clients.

He tasked me with writing a landing page.

“Ohohoh, I’ll finally make some money with copywriting”

Then, I proceeded with writing.

I spent like six or seven hours on that “masterpiece”, and when I presented it to my client, he told me that we should speak about it this coming Friday.

I thought that he wanted to praise me in person for the swift delivery of an awesome piece of copy.

Friday came.

After picking a barrel full of plums, weeding out my garden, and watering my tomatoes and pickles, I hopped on the computer, launched zoom, 

And waited for him to enter the call.

I sat there, excited about the praises he might tell me.

He came online and after the usual greetings and all that, we started dissecting the copy….

Truth be told,

I’ve never been more embarrassed in my life..

I got a lesson FROM MY CLIENT about HOW TO WRITE COPY.

He started lecturing me about all kinds of personalities and what language I should use and how I should word my copy so it won’t repulse the very people that it intended to convince.

It was the longest 1,5 hours of my life (After having to hold back my BM when I had diarrhea. That was a WAAAY longer experience I might tell you one day)


He recognized my passion and good qualities so he gave me another chance.

And this time, I got it right.

How right?

I don’t know, all I know is that he didn’t change much about the copy after he put it on his site, so it must’ve been a good one.

But it taught me a vital lesson about how easy it is to fuark up headlines and an entire piece of copy by not adhering to the core principle of speaking the language of your audience and writing in the voice of your client.

Never forget this.

To get my ebook with similar lessons about mistakes fledgling copywriters can make, visit

Will we conduct sales calls and client interviews with VR?

Today when shredding my legs apart with an awesome leg workout, I was listening to a podcast Joe Rogan did with Mark Zuckerberg.

I might be late to the game because it was posted in August, but whatever.

The stuff they’re talking about still applies to today. Especially since AI is taking over so massively.


What did I learn?

  • Meta is working on a virtual reality-esque thing that will be able to recognize facial expressions, mimics, body language, and eye movement and will be able to create an experience 99% similar to having a real life conversation
  • They’re also working on glasses with Rayban (the aviator sunglasses company) that can be used to give you an online presence without having to look at your phone. With a twist of your wrist you can reply, for example, to your spouse when she messages you in the middle of a meeting and not have to worry about being rude.
  • He is a lizardman

Oh wait.

He probably isn’t.

Listening to the interview I found out just how human he was, after all.

He has the same problems as we do, but magnified 100000X because of dealing with platforms that involve 3.5 billion people. That’s basically half the world’s population that he “has access to” via Facebook, Instagram, and all the things that Meta is involved in.

He surfs, takes care of his two kids, and he nurtures his relationship with his wife.

What might be the most shocking to you…

He also lives a very active life!

He does martial arts (MMA and Jiu-Jitsu), he surfs, walks a lot, and spends a lot of time in nature.

I can imagine that he needs those with all that stress-load.

But we’re not here to talk about Mr. Zuck and his possible affiliations with some alien race that has come here to enslave the Earth’s population in Matrix-like fashion.

We’re here to talk about VR and Alternate Reality (AR).

And that we might conduct sales calls and interviews with clients via those platforms.


Because of their efficiencies and how much better they are for real-life-mimicking interactions. When talking on Zoom or on phone, you don’t really see the expressions of the other person the way you’d see them when you’re talking to them over a table, sipping coffee.

Also, the physical distance barrier is so high, you probably wouldn’t be able to travel to their location just to conduct a one-hour meeting.

For example,

One of my former clients lives in Spain and it would’ve been impossible for us to travel to each other’s location simply because of the 2000 km-s that separate us from each other.

But with VR?

Mr. Zuck said that VR or AR will be so advanced that if we wanted to, we could even play poker via those platforms.

So why not conduct sales calls and meetings with copywriting clients?

It will work in a similar fashion to Star Wars holograms where we can see their entire bodies and not just stare into a screen.

Pretty wild stuff.

And I don’t know if we’re prepared for that.

Will we have such advanced VR and AR systems that they will completely replace the real world – or the physical world as Mark calls it? 

Probably not.

Engaging in the physical world will probably still take the forefront of our attention. And, after all, real life still happens in the real world.


The complex systems that our brain has – like feeling physical sensations and creating a feedback loop around those sensations, for example hitting someone in the face – will probably never be replaced. Maybe we could simulate the experience similar to the movie Ready Player One when they wore a suit and it sent signals to their brains about certain feelings.

The bottom line is that we’ll be able to experience “very real” experiences with VR calls with the full array of mimics, expressions, and the like.

We’re still in the “eggshell-on-the-butt” phase. 

But who knows what the future will bring 20 years from now?

Who could’ve imagined in 2000 that we’ll have a lower attention span than a goldfish’s and that we’ll spend the most of our free time around screens and that we’ll be able to see the other person in a high definition at any time we want to?

We’ll see what the future brings in 2040.

Until then, read my ebook for beginner copywriters where I help you avoid the worst mistakes that prey on you.

Visit and get it.

Luv is in the air – but not for everyone

It’s that time of the year again.

For those of you who have a girlfriend, boyfriend, spouse, dog(s), or cat(s), it’s the best time of the year. You have the pink mist swirling around your eyes and dictating every single move you make.

Little, fat Cupids are shooting heart-shaped arrows at young (and old) people left and right,

And everyone goes about building their nests.

A good holiday.

But for those who are as alone as my pinkie?

Well, things aren’t as bright and lovey-dovey.

And there are more and more people who can’t experience Valentine’s day with a girlfriend or boyfriend but with their hands as their “partners” for the night if you know what I mean.

Statistics show that 53% of young adults between 18 and 24 are virgins.

Now, I’m not saying that we should base their worth around this fact.

They do that enough to themselves.

I’m just an “evil crow” who, instead of being happy for the success of others, sits on a dead branch and caws out the biggest issue that youngsters face nowadays. 

53% is a lot.

According to my broscientific guesstimate, probably around 25-50% of people of my age didn’t even experience their first kiss…

They’re probably like “Fuark Valentine’s Day”.

And rightfully so.

What’s the remedy?

Well, first things first, end your relationship with your hand. Permanently.

Second, put your looks in order, start exercising and eat healthy.

Third, go out in the real world and experience shiet.

Experience your first date. Feel its awkwardness. Embrace the fact that you’re probably going to do a lot of stuff wrong.

Sit up from your crusty computer chair and quit twisting your spine to the point of scoliosis and breathe fresh air, listen to the birds chirping, and watch the trees stand against the onslaught of the wind. Go and talk to people.

Simple as that.

People out there complicate things so much, whether it’s the gym, eating healthy, dating, copywriting, etc.

That’s why they don’t do “Jacob’s excrement.”

Overthinking is the name of the game in many areas of life.

I can boil down both dating, eating healthy, the gym, and copywriting to three simple principles and you’ll be doing infinitely better if you stick to these:

  1. Exercising: Exercise regularly, move your body until you’re tired, and work out even if you don’t feel like it
  2. Diet: Eat whole foods until you have enough energy and building blocks (protein), cut out processed sugars and artificial B.S. (like sweeteners, canola and sunflower oil, E6474, etc.), don’t go around nibbing 20 times between meals – have 1,2, or 3 times where you eat and that’s it.
  3. Dating: Go out there and talk to people, become a person you would like your daughter/son to bring home, and don’t make them the ultimate focus of your life
  4. Copywriting: Get to know your market (research), get to know your client, and get to know the product

Fugkin’ simple.

Mothaphukkas out here complicate everything too damn much.

You might say that “What can you know, you’re just a 21-year-old Hunnic prick who’s brave behind his keyboard and doesn’t have a clue what he’s talking about” – which might be true.

But I haven’t seen anyone suffer from simplifying aspects of seemingly complicated things to a few basic principles.

Quite the opposite.

To get in love with my writing style even more, get my ebook for beginner copywriters where I help you avoid the biggest mistakes you can make.


Do you eat breakfast? -Here are some sneaky facts about it

-The Romans didn’t have breakfast – they didn’t even have dinner! They viewed eating more than once a day as gluttony and frowned upon it like we do when somebody doesn’t gobble up five meals a day

-In the middle ages, breakfast was reserved for the sick and elderly

-Before the 20th century, even America didn’t eat breakfast


Having done my writing for, I sat in disbelief similar to how you might be sitting right now.

The all-American breakfast of eggs and bacon, washed down with some orange juice wasn’t a thing until a gentleman named Edward Bernays did a campaign for the dwindling sales of the meat industry.

He was a good man, after all, no?

He made people realize the benefits of breakfast and made not just Americans, but the whole western world healthier, right?



Yes and no.

People who are up working from 4 AM in the fields or the factories were probably in need of some refreshments at 9 or 10 AM because hard labor required energy.

But people who are working a 9-to-5?

Probably don’t need one.

Especially not one that sends your blood sugar higher than Voyager 2 and leaves you more tired at noon than a carpet-sewing child in Bangladesh after 18 hours of hard labor.

I’m talking about cereal and other “perfect breakfasts” that don’t have a place on our tables.

I know that it sounds bonkers to some people,

And it did to me at first as well.

Until I’ve done my research about the gentleman from earlier: Edward Bernays.

Aptly named “The Father of Propaganda”, he was responsible for numerous ad campaigns, such as the “all-American breakfast” and getting cigarettes for women as “Torches of Liberty” for feminism.

Putting these puzzle pieces together, a strange picture appears that whoever invented breakfast, might not have been in good spirits.

He alone wouldn’t have succeeded though.

He needed “credibility”, as we, copywriters, know all too well how important it is at convincing people.

What did he do?

He convinced doctors to do “research” on the health benefits of eating breakfast, and doctors told their patients to eat it religiously because that’s where true longevity and well-being lie.

Doctors and fake findings?

I’m sure I’ve seen that before SOMEWHERE.

But I digress.

He did the same by giving women cigarettes. 

There’s a nice correlation between the early 20th century (where this man did his work) and numerous negative “conditions” such as obesity, heart disease, cancer, mental disorders, chronic inflammation in the gut, stomach ulcers, and the like.

Correlations are just correlations, though.

I’m not saying that breakfast alone was the reason for all these bad things.

There were numerous other factors that I won’t write down here because I might get exiled to the fringes of society for suggesting such heresy. I suggest you do your own research at your own pace.

However, all this shows the power of an expertly done advertising campaign.

You can change entire cultures if you do it right.

Only you decide whether you use your persuasive and copywriting abilities for a good cause or not. 

I’ll leave you with that.

And of course, the link to my website at where you can download my free ebook for beginner copywriters.

We all have “Write Privilege” and we don’t even realize it


I’m not talking about some made-up privilege that people on the left side of the political spectrum believe other groups of people have. (I’m deliberately not naming anyone here, I don’t want my eggshell-still-on-the-butt newsletter to be obliterated because of exercising my privilege as a “Cis white man” – whatever that might mean…)


I’m talking about a real privilege that we don’t even realize we have.

You see,

We’re so caught up in the rat race, making ends meet, and keeping up with the usual celebrity drama that we don’t appreciate what we have. And the fact that we have the opportunity to write (either because of having time and energy after work, or -in my case- being able to do it next to university) is such a blessing.

This is why I call it “Write Privilege”.

We take our ability to type away on our keyboards for granted and we don’t appreciate how awesome it is to be able to make money, grow an audience, and express our thoughts online without basically any repercussions.


It’s difficult to focus on work with all the distractions.

And it’s even more difficult to appreciate the ability to work online with our minds being akin to that of a goldfish, ready to gobble up another hour of entertainment from Netflix.

We’re a bunch of ungrateful phucks.

At the end of the day, however, work is still work, whether done in the comfort of an office or in the blistering summer heat.

And it’s hard to be jumping around with joy when our task is to work.

At the end of the day, though,

We’re not supposed to be happy, in a literal sense, for work.

We’re supposed to grit our teeth, get it done, and enjoy the fruits of it.

Work isn’t supposed to be enjoyable and if you thought that you’d be a happy clown running around with a smile on your face for being able to work, then you’re sorely mistaken.

Pursuit of happiness ain’t the way to go.

The way to go is the pursuit of fulfillment. As people wiser than me say: “The persistent pursuit of your fullest potential”.

Make THAT your focus.

Not happiness.

That is the biggest lie the modern world tells us.

All that said, 

Writing (or any other work) shouldn’t be a doom-and-gloom experience either. 

Be thankful for your “Write Privilege”.

To get my ebook for beginner copywriters where I help you avoid the most common mistakes beginners make, visit

Do a headstand when you’re suffering from writer’s block


Whenever you’re confused about what to write or how to write it, just do a headstand.

It’s that simple.

It will reveal to you a dope-trip-like lesson that you wouldn’t otherwise get – similar to how I derived a life-changing lesson from looking at the smoke coming out of the chimney yesterday.

Such a simple thing as a headstand can be supremely effective.

But not because of the reasons you think it is.


You could think that because of the increased blood flow into your brain your mind becomes sharper and more alert, and that is true. You indeed think more clearly even after half a minute of being upside-down. You could also think that it connects your chakra or whatever with Mother Nature if you put your head on the ground, and that may also be true. I’m not well-versed in the hoodoo-voodoo world.

But it may very well be true.

What I know for 100% is the fact that when you’re “standing” on your head, 

You see the world differently.

And it’s basically our job as copywriters to see the world differently.

It’s not enough to look at a text with our own eyes and write an advertisement based on how we view things. 


In my early days when I only had fluff instead of feathers I fuarked up big time on an assignment from my first client. He asked me to write a landing page for an audience of women over 50 who believed in life coaching and all that lovey-dovey emotional stuff. They liked softer, gentler language and were repulsed by harsh language that you would use when drinking a beer with your boys and discussing how the world works.

Guess what kind of language I used when writing the landing page?


The stuff you’d expect from a jacked, bald dude full of testosterone from spending all day eating sunlight and homegrown eggs and vegetables.

I spoke to them in a way I would to my mates when they don’t feel like going to the gym.


Don’t get me wrong.

I didn’t swear, cuss, or command them to click that big phat “BUY” button right now otherwise their entire life will be in ruin.

(I’m not THAT dumb)

However, I did invoke negative feelings in them in a way that you shouldn’t when you’re selling to women over 50 with emotional trauma.

I think it’s safe to say that I violated the #1 commandment of copywriting,

“Thou shalt not scribe in thine own perspective only”

The emphasis is on “only”.

You need your perspective as well because only you know the skills and ways of writing that is required to crank out a persuasive text that will make people buy.


Your knowledge in copywriting is worth Jacob’s excrement if your words miss the target by a mile and strike your client’s bank account instead.

In a way, you have to keep three worldviews in your mind:

  1. Your own
  2. Your client’s
  3. Your prospects’

You need your client’s worldview because you’re writing in her language, to her audience.

And you also need to keep your prospects’ worldview in mind because how else are they going to buy if you repulse them with the language you use? Or if you don’t highlight their pain points in a way that will propel them toward YOUR solution?


You’ll receive an embarrassing two-hour lecture from your client about the essentials of copywriting… 

Even though he hired you for that job in the first place!

Be careful, my friend.

Do a headstand whenever you’re confused about what words to use.

Your client and bank account will thank you for it, big time.

Big Smoke, White Smoke, Black Smoke, Smokin’ Hot

It might seem like it from the headline but I’m not talking about some kind of American Indian tribe’s chieftains going back five generations when bison still grazed on the plains of North America.

I’m also not talking about some pothead who envisions what kinds of joints he’s going to smoke in his apartment with Nachos and piss stains all over the floor and a thick fog of dope smoke (I think I invented another kind of smoke) surrounding him.

In fact, it might seem that I’m the pothead from the story I’m gonna tell you.

You see, I have a home gym in my attic where I have gymnastic rings, a bench (made from a sled and an ironing board, looks dope), some weights, and a “tatami mat” that is the box of a flat-screen TV that my brother had bought a while ago.

We have a pitched roof and as a result, we have windows on the two walls of the attic. One is overlooking the streets, and the other is looking at our garden and the hills behind us, a pretty picturesque sight.


From the rear window, I can see our chimney that comes up from our central heating system. 

Before I went up to get “jaxxinated” (a term I shamelessly stole from Zuby), I put some wood and coal on the fire.

The chimney was belching smoke like a black dragon in his treasure lair, and it got me thinking…

If you’re not a basement-dwelling kobold whose skin is burnt from direct exposure to sunlight, I guess you’ve been to a barbecue party before so you’ll be able to relate to the following:

When the fire has a lot of wood on it, it doesn’t burn bright but emits a lot of smoke.

Whereas, when the fire has just enough wood on it to continue burning, it gives a lot more heat and a lot less smoke.

People are the same way, in my opinion.

Those who don’t give a lot of heat emit the most smoke.

Whereas those who give a lot of heat, emit a lot less smoke.

Smoke can be seen miles away, that is why people used signal fires to communicate and to warn each other of an approaching enemy army – just like in the Lord of the Rings movies where they burn the signal fires on the towers to warn Minas Tirith about the oncoming army of Sauron.

Or just like the American Indians if they wanted to drop a message to their mates as they were hunting beavers.

Fire, on the other hand, only gives heat and light to the people closest to it.

So, how are people similar?

Ever seen a young, 21-year-old crypto-millionaire give advice on business and making wealth without ever being involved in a real business? 

They are like a fire with a huge smoke.

They don’t give a lot of heat, but they sure know how to generate attention and clout.

(And I’m saying this while I’m 21. I don’t know everything. I only talk about what I’ve personally experienced and the things I observe. I won’t give advice until I know and have a deep understanding of the topic.)

Whereas 31-year-old millionaires who’ve been in the trenches are like a roaring fire.

Although they don’t generate that much smoke, they sure give a lot of heat and light.

I’ve heard an interesting line from Jwaller as I was working out and he said that “If you strip me butt-naked and drop me in a random town in America, I would be lifting steel in six or eight weeks”.

Very powerful.

That is where true confidence comes from.

Not from getting lucky in a crypto pump.

It comes from hard results.

It comes from writing for hours upon hours and pumping out articles, emails, posts, landing pages, and sales letters.

There’s a certain feeling when you apply for a job at an agency and you can put a link to your website, several landing pages, point them to your LinkedIn profile where you have 160+ articles, or send them a screenshot of a sales letter you wrote.

So if the eggshell is still on your äss and you want to become confident when talking to clients, 

I suggest you start pumping out copy like a madman (or madwoman).

Build your portfolio.

Let your work sell your expertise. Don’t be a foo’ who has to lie about his experience. It doesn’t work with girls in the long run, why should it work with clients?

Become the fire that burns hot. Don’t be the kopeewritur who only emits smoke but doesn’t give real warmth.

To learn more, visit my site at

Never use the “T” word when you’re writing, reading, or running

Never, ever.

This “T” word is so destructive that it makes people instantly forget what their goals are and the reason they’re struggling every single day in life.

It also…

  • Gets you into writer’s block, making you unable to write one more word until you banish this word out of your head
  • Makes your writing sloppier and slower (Two things you probably don’t want if your writing pays the bills and feeds the kids)
  • Banishes the possibility of smashing your records, whether it be the most words you’ve written, the most you’ve read in a day, or the longest distance you’ve run
  • Makes you reluctant to hit another character on your keyboard
  • And also, this word makes you timid and unable to speak to clients in a way only kopeewriturs could (been a while since I bashed our favorite malformed brothers and sisters)

As you can see, 

This “T” word has catastrophic consequences.

And many people shoot themselves (and others around them) in the foot when they say it out loud.

I would argue that this is the reason for most of humanity’s problems (and of course the fact that our attention span is now shorter than a goldfish’s and thus we can’t sit in a room alone and think)

So, what’s this destructive word?

I’ll get to it in a moment.

First, let me tell you how I lifted the veil from this terrible word.

As I woke up today, I was pondering which neighboring village I’ll run to.

Should I take the shorter route?

Or should I take the longer one?

As the warm blanket surrounded me with its embrace, thoughts like “It’s cold anyway, you’ll get a sore throat if you go the longer route”, or “You have to prepare yourself for the longer distance”, and “You didn’t sleep well for days. You’re T….”

“HOL’ UP!”

As the T word reared its ugly head, I immediately pushed it under my blanket and jumped straight out of bed.


I won’t let you spoil my entire day on this fine January morning.”

The “T” word tried encroaching during my run as well, but I kicked it far, far away so it won’t come back to haunt me today.

By now you’ve probably guessed which word it is, but for those with weaker perception, let me spill the beans:

It’s the word “Tired”.

Tiredness is the enemy of all great inventions.

If you let it encroach on your mind and let it swell into a festering blight then your entire day is ruined. 

It makes you want to throw your laptop out the window, lie in your bed and watch Netflix all day.

It makes you not want to give a phuck about your client’s requests and observations about your copy and proceed with writing a shiet copy, ruining the agreement for both of you.

And it also makes you spend far more time on tasks than you should and makes you inefficient, hurting your bottom line, reputation, and output big time.

Never use that word.

Especially around other people because you’ll drag them down with you.

Ain’t no one got better results from crying about how tired they are.

You won’t either.

Grit your teeth, slog through the day, and you’ll be extra thankful for the soft, warm pillows and the comfort of your bed after a hard day of exceeding your perceived limitations and overcoming feelings.

To get my ebook for beginner copywriters where I teach you about the worst mistakes you can make, visit


That’s what I terrorized my twin sister with on this beautiful Sunday morning.

As I woke up, I went straight to do my abs workout and when I was done, I figured I haven’t experienced something we used to do in kickboxing class.

My cheese graters weren’t punched in a while.

(On a side note, one of my long-unseen friends came to ours and he talked about how they were punching each other’s bellies in MMA class so I wanted to have it done to me as well)

The reason?

I’m an insanely handsome and handsomely insane bald guy who looks like Hitman when he wears his suit and red tie with sunglasses.

Just kidding.

I’m not that handsome.

So anyways, I went to my sister’s room, gloves in hand, and told her to come and help me with my workout.

She reluctantly got out of her comfort nest.

Then, as I laid out the “plan” to her, she immediately bailed out and said that she won’t hit me.

I tried convincing her that we do this in kickboxing class all the time and that it won’t hurt, not to mention the fact that it would make my abs stronger (and look better) from the unique exercise it gets that it otherwise wouldn’t get with just situps alone.

But to no avail.

My foolproof plan failed.

Even though my belly’s sore, it could have been more sore. Whatever, there are some things you can’t control.

This got me thinking about Dale Carnegie’s principles in his book “How to Win Friends and Influence People”

There, he talks about the sweetest language to the other person’s ears.

And that is not some compliments, 

Not praise.

It’s them.

What they want, who they are, and what interests them at the moment, next to their names, of course.

And his principle was to try to always talk in the language of the other person. You see, that guy or girl on the other side of the line or across the table probably doesn’t care as much about you as you think they do. And if they don’t see anything that would benefit them from doing as you say, then they probably won’t do it.

So always ask,

“How can I see the world with that person’s eyes and how can I present things in a way that they would find the deal acceptable?”

Whether it be convincing them to punch you 200 times on your abs, to sell them a course, or to convince them to clink on the phat link in your emails, posts, articles, or whatever you’re putting out.

This is the essence of sales as well.

Let’s say you’re trying to sell a product and you write two sales letters for it.

One is written with words your audience uses, highlights the excruciating pains they suffer through daily, and shows them a path on how to solve those mind-numbing problems.

The other?

Well, it’s written in words that your audience never uses (like I did when I used my harsh“man-language” when writing to 50-year-old women who like spiritual massage and use soft words instead of the usual stuff I write), talks about how good the product is without showing them how it could help them, and it oozes self-interest and no intention of helping them.

Out of the two,

Which one do you think will perform better?

The last one, obviously…

In a parallel universe where the laws of persuasion and building relationships are completely flipped, that is.

It’s easy to make these mistakes, and I’ve done them many, many times during my time as an “eggshell-on-the-butt” copywriter.

Doubly so because there are so many that you can make.

Not to mention how much they hurt your bottom line, your self-esteem, and your hopes of making a full-time income by being a copywriter.

That’s why I compiled some of the worst mistakes I’ve experienced as a beginner freelancer.

If you want to see what these are, I suggest you move your metallic (and possibly glowing) pet rodent to the link ahead.

Turns out I was wrong about stuff…

No, I’m not talking about copywriting.

My copywriting skills deserve some polishing, I admit – but the wisdom I give out is spot on, no questions about that.

I’m not referring to my worldview or work ethic either.

Some folks out there who can’t sit down for five minutes straight without looking at their phones, watching booty or stupid shiet on tiktok or Insta might disagree with me on this one, but I know I’m 100% right.

There’s just no comparison between working my äss off daily and only working when I “have the inspiration” to work.

As you can see, a four-hour workweek ain’t my thing.

Where am I trying to get to, then?

If you follow my stuff either on my website at or on my LinkedIn profile, you might’ve encountered some wild posts running amok where I say Jim Rohn’s iconic “You’re the average of the five people you spend the most time with” line.

Turns out that that’s the wrong approach.

You’re the average not just of the five people you spend the most time with, but also the people your five closest friends spend their time with, and the people your friends’ friends spend the most time with.

Sounds insane and confusing, I know.

But turns out it’s true.

According to an article I’ve read on by David Burkus, and it went along these lines: 

According to their results, if a friend of yours becomes obese, you yourself are 45 percent more likely than chance to gain weight over the next two to four years. More surprisingly, however, Christakis and Fowler found that if a friend of your friend becomes obese, your likelihood of gaining weight increases by about 20 percent — even if you don’t know that friend of a friend. The effect continues one more person out. If a friend of the friend of your friend develops obesity, you are still 10 percent more likely than random chance to gain weight as well.”

He continues by showing other examples of this effect in fields such as smoking and happiness, but the results are mostly the same.

It seems logical though when you think about it.

If we can apply the saying “you’re the average of the five people you spend the most time with”, then why can’t we attribute it to our friends as well?

They are the average of the five people they spend the most time with, after all, no?

And what if you have a different friend circle?

What if you’re only one of the five people they spend the most time with?

Let me give you an example: 

You work out every single day for one hour a day (entirely possible and you should do it) and try to convince your friend to come with you. Your four other closest friends go to the gym too.

You bring him with you for a week, but then he decides that he doesn’t want to “torture” himself and that the gym is consuming his time too much.

As a responsible adult, you ask yourself, “What did I do wrong?”

You search for the answer in the deepest recesses of your mind, and painful questions come up, such as “Did I put the bar so high he couldn’t jump over it?” or “Was I too harsh to him?” or “Did he not like the gym I invited him to?”…

“I tried doing my best by showing him an example and thought that my discipline and commitment would rub off on him, but I didn’t succeed.”

As you think this line out loud, a familiar line pops into your head.

“You’re the average of the five people you spend the most time with”.


“I’m only one of those five people. Let me look at his other friends.”

As you’re looking at their Twitter profiles, you see that they’re a bunch of obese, girly “men” who do nothing but watch Netflix or play video games all day, all the while chugging six cans of G-Fuel a day because they have to perform well at their friggin’ Call of Duty matches.

Oh, they also have tweets where they say “Going to the gym is g@y”.

Now everything becomes clear.

Such is the power of your network.

Surround yourself with winners is true.

But let’s one up it and say: Surround yourself with winners who surround themselves with winners. 

Speaking about winners, winners hardly make mistakes. But if they do, they learn the lesson quickly. But what if you didn’t make mistakes because you knew what dangers to look out for?

That’s where I can help you with my ebook.

Head to  and get it for free.

“You look like Andrew Tate”

Nowadays, I get this a lot.

Maybe my being bald doesn’t help, but whatever.

The case in question was a very enjoyable, albeit very brief party we had with some long-unseen and unspoken-to friends of ours. After a few shots of Jäegermeister and pálinka (washed down with some beer of course), one of my friends noted that I look like Top G.

I don’t know your stance on him, neither do I care.

But I guess I’ll take it as a compliment because looking like a multi-millionaire kickboxer who has an iron mind that neither being in prison nor the WHOLE WORLD turning against him could break is pretty damn good.

Coupled with my old friends telling me that “you’ve grown up”.

That’s when all the sweat I put into my work and life really bears fruit.

All the grueling workouts,

All the hours put into copywriting, whether it be writing or reading, 

And all the abstinence required to excel at these things feels worth it.

And I imagine that it will only be better – provided I continue doing those things that propelled me to the place in the first place.

Which I will, guaranteed. 

Does it sound prideful? 100%.

Do I care? 

Phools who sit all day in front of their TV watching Netflix and munching on Pringles while drinking their favorite sugary Starbucks latte while having their phone blow up from all the notifications from replies they get in their little “safe spaces” will probably never understand this.

That’s why they shit on people who’ve put something on the table.

Because they can’t do it.

And they never will.

They’re too busy giving themselves so much dopamine that their brain can’t handle it and they can’t read a book because their attention span is practically destroyed.

You probably see it everywhere,

But we have less attention span than a friggin’ aquarium-dwelling goldfish.

Maybe that’s why they can’t listen to full videos of a particular bald G and draw conclusions without even seeing his stuff.

What does it tell of a person’s character if he says “I hate X” without knowing why?

I don’t know, but I did that when I was like seven and based my entire worldview on how I felt and not reason.

So yeah.

We’ve come a pretty big circle from someone pointing out to me that I look like Andrew Tate, but so be it.

If you wanna grab my ebook for beginner copywriters, visit

CRIKEY! They want us to eat crickets now?

Such was the reaction of your favorite handsome, jacked, bald copywriter when he heard that the EU Parliament (or whoever makes the decisions) approved of putting crickets into our food supply.

At first, I thought that it was not a big deal and that only “specialized” foods will contain them.

I would’ve imagined “cricket flour” or “cricket sauce”… but no.

They’ll be doing the same thing they did with corn and high-fructose corn syrup.

Fookin’ crickets will be in everything

I repeat.


From chocolate to cereal, biscuits, pastries, pasta, potato products, meat products (such as sausages and salamis)  and sauces, everything will contain them.

They say that this is how they want to lower the meat consumption of European citizens. 

The worst part?

They don’t even have to put on the labels that they’ve put crickets into the food. 

Holla-ho!  Let’s kill one less pig or cow or chicken and kill millions more crickets to appease the “climate-change” crowd and fuark up everyone’s health in the process. Give a raise to whoever concocted this idea!


In my blissful ignorance, I didn’t think that they would put shit like crickets into our food. But looking back in recent history, it was coming.

With all the MSGs and other artificial flavorings that make us dumber to the food-dyes and other unknown crap they put into our food under the name of “aromas”, it was obvious that this was the next step.

The solution?

Don’t buy foods that contain them.

Buy raw and make your food at home if you don’t want to eat bugs.

I saw a comment that said “Imagine if you told a [Hungarian] peasant 400 years ago to eat bugs. He would’ve laughed in your face and told you to fuck off, and continued with eating his homegrown vegetables, home-baked bread that his wife lovely baked for him from the wheat they’ve grown with some cheese that they made from their hand-milked cow”


Take control of your food.

If they can control the intimate act of what you put into your body, what can’t they control?

I don’t have anything to pitch (surprising, I know), only to tell you:

Vote with your food dollar.

Only then can we stop this madness.

How to write a killer email part 5 – The Coup de grace Romeo would be jealous of

Yes yes. We’ve finally come to the conclusion part.

The coup de grace, the blow of mercy that will propel your prospect towards their destination. 

It can be either as dramatic (if not more!) as Romeo’s coup de grace to himself at the end of the famous Shakespeare poem, or a little bit less dramatic – it depends on your client, her product, and of course… you! If you’ve done everything correctly up to this point (built your reader’s curiosity, established that you’re credible and that you can change their life for the better but didn’t give away too mucho of the salsa “sauce” to them), then you’re safe to direct them to the long-awaited close.

NOTE: How your close looks depends greatly on the frequency you send your emails out.

Let’s use yesterday’s example.

“Regain your youthful vigor one bite at a time”

They say that a man ages like wine: In his 40s, he’s got his career established, has his family, his kids are well on their way to getting started in life, and soon he’ll have grandkids.

These are all reasons for joy.

But can you experience joy if you can’t play football with your grandkids because you pant even after walking half a mile? Or lift them up and throw them in the air, hearing their playful giggle because they trust grandpa to catch them no matter what?

How can you believe the fact that men age like wine when you’ve got your life established yet you can’t eat what you want because your doctor “said so”?

Those crispy bacon with eggs for breakfast, washed down with a nice cup of coffee…

A glass of wine with your sweetheart on a warm summer evening…

Your favorite steak with potatoes…

All those worth-living-for meals are things of the past, swapped to boring legumes, chicken, and rice. With only a little bit of salt, might I add! 

(And skim milk, avoid fat at all costs!)

Well, what if I told you that those meals you’ve loved all your life don’t have to be things of the past?

(Along with the steak, bacon, coffee, wine, and those fatty foods that actually build testosterone)

You can have all of them.

Screw what the so-called “health experts” say!

I’ve regained my youthful vigor, look better than I did in my 20s, and I don’t pant when I need to do gardening.

And the best part?

Thanks to my method of living life, I can eat the foods that the “doctors” demonize.

And I’ve never been happier in my life.

To get my ebook to regain your youthful vigor and eat the foods you really want, click this link.


It can be this simple. At least if you write emails daily. In a way, writing daily emails is like hearing from a good friend every single day – you’re mostly communicating, but you’re giving them a possibility to buy – no hard selling involved (at least not directly)

It gets a bit more complicated if you’re selling to a cold market.

But it’s doable.

Keep in mind the five part email “lecture” that you’ve just learnt and you’ll profit big time – whether you’re selling to a “warm” market you communicate with daily, or you’re selling to “cold” market that hasn’t heard anything about you.

Doesn’t matter.

The purpose, at the end of the day, is,

  1. to communicate with your (or your client’s audience)
  2. drive your readers to another page.

You don’t need to overcomplicate anything – If you can fulfill these two, then your email has done its job.

P.S.: For the two people who read my posts daily, I apologize for yesterday’s fuark up where I time-traveled and sent the wrong part.

As a gift to you and a “punishment” for me, I have posted the whole five-part email lecture PLUS a secret article I’ve written exclusively for my website about an outrageous event that happened yesterday, and what it means for our future as sovereign individuals.

Go to if you’re interested.

How to write killer emails part 3 – A lover behind a crimson curtain

That is how this part should be like. 

Revealing just enough so you know who’s behind the curtain and what awaits you behind it; but not enough for you to see the full picture.

And that is what makes it so exciting.

So irresistible.

And creates the thought in your prospect’s head: 

“I want more!”

Of course, if you didn’t know by now, I’m talking about the lead part of the email. It should lead your prospect slowly, carefully, and teasingly, down to the body part – you cannot close right away. It would be like “getting the act done” with your lover behind the crimson curtain without any ahem… “play”.

Some people like it that way, but many others don’t.

By the way, if you haven’t done it by now, make sure to check out my site at You can get a free ebook for beginner copywriters where I help you avoid (and identify) the worst mistakes lurking in the shadows. (along with many, many articles similar to this one)

What should this part be like?


I think I’ve given you enough examples to figure it out.

But because I’m a generous, jacked, handsome, bald guy, I’m gonna give you another example. < for instagram, plug in my site for them to read more. >

Here we go. Let’s use yesterday’s example: man in his 40’s, lost his strength, can’t eat what he wants according to the docs, and pants even after walking one mile.

Let’s add yesterday’s headline for the whole context.

“Regain your youthful vigor one bite at a time”

They say that a man ages like wine: In his 40s, he’s got his career established, has his family, his kids are well on their way to getting started in life, and soon he’ll have grandkids.

These are all reasons for joy.

But can you experience joy if you can’t play football with your grandkids because you pant even after walking half a mile? Or lift them up and throw them in the air, hearing their playful giggle because they trust grandpa to catch them no matter what?

How can you believe the fact that men age like wine when you’ve got your life established yet you can’t eat what you want because your doctor “said so”?

Those crispy bacon with eggs for breakfast, washed down with a nice cup of coffee…

A glass of wine with your sweetheart on a warm summer evening…

Your favorite steak with potatoes…

All those worth-living-for meals are things of the past, swapped to boring legumes, chicken, and rice. With only a little bit of salt, might I add! 

(And skim milk, avoid fat at all costs!)

Well, what if I told you that those meals you’ve loved all your life don’t have to be things of the past?

(Along with the steak, bacon, coffee, wine, and those fatty foods that actually build testosterone)

This went on for a bit long.

No matter, It was an example of an email that could be written for an audience of 40-year-old men who have heart problems and lost their youthful vigor.

Tomorrow, we’ll be looking at the body part of the email.

That’s when you go beyond the curtain and… get down to business.

So stay tuned!

How to write killer emails part 2 – almost the only thing that matters

Without it, there’s no email.

Nothing you write after this point matters if you don’t grab your audience’s attention with the headline of your email.

Now, there are nuances to this.

If you have your own list of rabid followers who have been following you for years, then it doesn’t matter as much what you write in the headline as long as they see your name on the side.

But for the ordinary townsfolk?

Well, you have to nail some attention-grabbing smackeroos to the message board in the middle of the town; otherwise, there ain’t gonna be any conversions. Now that we’ve established why writing good, attention-grabbing headlines are important, we can go over what makes a headline good.

It should point out a problem that your audience has had for a long time. For example, if your audience is 50-year-old, obese, heart-attack-prone men, then a headline such as “Regain your youthful vigor one bite at a time”.

Not the best.

But I think it’ll do its job perfectly. 

Those men might miss their ability to lift heavy weights, walk ten miles and not pant, and the ability to enjoy challenges and not cover in weakness. They might also have their diet changed from the good ol’ bacon, eggs, steak, and other stuff a man needs on a daily basis to a diet consisting of toast, milk, and bread.

For them, a diet plan that will rejuvenate them and allow them to eat the foods again they have eaten forever without feeling guilty?

That would be salvation.

However, now that you’ve grabbed their curiosity, you have to keep it there as well.

In the coming days, I’m gonna go over the lead part of the email. Stay tuned.

In the meantime, grab my ebook from

How to write a killer email part 4 – can you skip the “Body” part?

Well, it’s a tricky question to deal with.

You can’t skip it literally and go straight to the offer.

That would be lame and be like going slowly uphill and then proceeding to go back on the side of the hill that you’ve come up on instead of the other slope.

But the body part is not the most important to the success of your email. I mean, if you have a good headline, you’ve captured your prospect’s attention. If you have an excellent lead, you’ve retained your reader’s attention. 

They’re curious. 

Maybe you’ve said things that will haunt them until they click your link.

However, you can’t just “throw in the meat” for them to buy after the lead.

That’s where the “body” part of the email comes in.

It’s like a transition phase: You have to present them something valuable to satisfy their curiosity but not enough to tell the whole offer. If we live with the previous example, it’s like when the lover behind the curtain shows her leg…

But not the whole picture!

She shows just enough to make you want to check what’s after that link, if you know what I mean.

Speaking about links, I would belie my “sleazy salesman” nature if I didn’t plug my website at

Let’s use the 45-year-old, obese, weak but previously strong man example.

“Regain your youthful vigor one bite at a time”

They say that a man ages like wine: In his 40s, he’s got his career established, has his family, his kids are well on their way to getting started in life, and soon he’ll have grandkids.

These are all reasons for joy.

But can you experience joy if you can’t play football with your grandkids because you pant even after walking half a mile? Or lift them up and throw them in the air, hearing their playful giggle because they trust grandpa to catch them no matter what?

How can you believe the fact that men age like wine when you’ve got your life established yet you can’t eat what you want because your doctor “said so”?

That crispy bacon with eggs for breakfast washed down with a nice cup of coffee…

A glass of wine with your sweetheart on a warm summer evening…

Your favorite steak with potatoes…

All those worth-living-for meals are things of the past, swapped to boring legumes, chicken, and rice. With only a little bit of salt, might I add! 

(And skim milk, avoid fat at all costs!)

Well, what if I told you that those meals you’ve loved all your life don’t have to be things of the past?

(Along with the steak, bacon, coffee, wine, and those fatty foods that actually build testosterone)

You can have all of them.

Screw what the so-called “health experts” say!

I’ve regained my youthful vigor, look better than I did in my 20s, and I don’t pant when I need to do gardening.

And the best part?

Thanks to my method of living life, I can eat the foods that the “doctors” demonize.

In case you were wondering, I wrote the “body” part in italic. This, in essence, was the transition phase to the call to action, the selling part of the email.

I’ll tell you more about it tomorrow.

How to write killer emails part 1 – what makes one a killer?

It’s actually pretty simple.

Especially if you’re growing your own list and writing for your own audience who likes your personality. In that case, it’s just writing in a way that only you can write. Be honest, be straightforward, and don’t be afraid to tell them to buy in every single email (if you’re not ashamed of your product, that is). You can crack lame jokes left and right that only you and your audience understands.

Also, when you’re writing for yourself, you basically don’t have to censor anything you say. All you have to do is bring out your personality so you can connect and build a relationship with customers.

There’s one caveat, however, that many, many people miss:

And that is writing in a way that the main New York City Post Office when it comes to delivering letters and packages: “Neither snow, nor rain, nor heat, nor gloom of night stays these couriers from the swift completion of their appointed rounds”

You should be this way when you’re writing. Write and communicate every day. Literally.

Your email typically has four parts: Headline, lead, body, and close or CTA.

In the coming days, we will look at them separately. 

But for now, let’s discuss how to write emails in general

When you’re freelancing and writing for a client, now that’s another discussion. 

You can write in a witty tone there as well, but you have to keep in mind that their audience probably won’t understand the things that you’re purporting to your own customers.

There, you have to learn your client’s language, her market (and their problems!), and her product – all the while keeping in mind the copywriting lessons the great masters taught to you.
To get my ebook for beginner copywriters, go to the Home Page

Are free websites enough for a copywriter?

Well, If you want to have your “own” website which can be taken down any time you don’t fall in line with the service provider’s beliefs, sure, they’re enough.

There are numerous free plans on providers such as Mailerlite and others.

They’re aksuley good for beginner copywriters if they want to practice how to write landing pages or even sales letters – or if they want to check how running a newsletter for a client works. 

Most of the time, however,

Your free plan doesn’t include a professional email, you can only have rigid templates and options when customizing your website, and you don’t have your own domain and you’d have to resort to names like and other, similarly impersonal and amateur-looking domains.

Gotta admit it doesn’t look professional.  And I’m saying this even though I used this “sleazy salesman” free website name until this point.

I’m saying “until this point” because I’ve made my own website now.

There, you can contact me for work ( I do both copywriting and web design through WordPress if you’re interested ), learn more about me, or read my blog where I post about copywriting and self-development-related stuff daily.

Having your own website gives you a lot of freedom.

But it also comes with a price tag attached.

Nothing serious, though, you can get your own domain and storage from a good provider for the price of your first copywriting gig ( or even less ) – provided you learn how to make it yourself.

The only time it could be problematic is if you’re a student and don’t have income flowing in regularly. In that case, it might make your wallet’s weight loss more apparent, but it’s a good investment nonetheless.
To take a look, check out

“YO! Come outside ‘cause we got a better firework out here!”

This was how yours truly greeted his neighbors after a few shots of pálinka and a glass of champagne when he saw them coming out of their house to watch the fireworks local people regularly shoot out during New Year’s Eve.

When they saw my “firework”, they gasped in disbelief and thought I was joking.

As I let it out into the air, 

It had a louder “Bang!” than the others.

And it was a lot cooler ( at least in my opinion ).

But it didn’t have any color. All it had was the ability to make a loud bang faster and more times than the other, lesser “fireworks” could only dream about.

I got this special “explosive” in fifth grade when I was still fat and had mushroom hair.

It was in the plains of Hortobágy where the traditional gray bovines with their long horns graze.

If you’re perspicacious, then you might have noticed that I’m not talking about a real explosive. We ( and I believe you as well ) have to bring back the unused fireworks to the stores by January 8th or somewhere around that date. 

So what was my cooler “firework”, then?

It was a bullwhip. After repeatedly almost blinding yourself and creating stinging wounds on your body with it, you have the ability to create sound explosions with it.

I made a cooler “firework show” with no colorful explosions, only my experience and a random bullwhip ( videos probably won’t give back the same sound ).

So where do I want to go with this?

Sometimes, a little bit of humanity and relatability is all we need. In our personal lives, and in our copywriting/professional lives. It makes others and your audiences able to relate to you more.

Now, I’m not saying that you should be a clown and always make jokes.

All I’m saying is that it’s beneficial to bring your personality into everything you do.

So buy yourself a bullwhip and make sound explosions with it instead of buying fireworks. Trust me, your family, friends, and neighbors will think it much cooler.

Speaking about “buying”, you can also “buy” my ebook where I talk about the common pitfalls beginner copywriters fall into and how I avoided them.

Ze biggest component for success (not time management, money, or relationships)

These egg breakfasts are very conducive to learning, I noticed. 

After petting my dawg, Bulldozer (a black labrador and golden retriever, I might show you a picture of him if you behave well), I went into the kitchen to read.

One of the biggest revelations I had during reading was that the biggest component for success wasn’t time management, money, relationships, or any other thing that “gurus” propagate.

It’s something that we, as a society, neglected as a whole.

We had a glimpse of it during Math classes at school, but we didn’t apply it to real-life situations and thus forgot about it quickly.

This component ( contrary to what many people believe ) is a learnable skill.


You’re on the edge of your seat by now, wanting to learn what this vital component is for success.


The thing I’m talking about here is problem-solving. Your ability to think critically when problems arise and approach them objectively. Your ability to not blame others, the system, or any other outside factor and take ownership and try to resolve it most effectively.

Whose fault do you think it is when your client starts talking shiet and doesn’t want to pay you?

You might think it’s your client’s fault. 

And you might think that it was their betrayal. 

Was it, though?

They betrayed you, yes. But who let them betray you? Who was blind to the coming signs? Maybe you didn’t do your end of the deal and your client just reacted to your bad work ethic.

Could it be that you… Didn’t vet your client correctly?

Many similar mistakes and maladies prey on beginner copywriters that make them lose heart, blame “the game”, and give up.

The “D” many people do to mental and physical health

Many people, especially in the modern age, do a “D” to mental and physical health and they wonder why their life is crap.

And no, I’m not talking about a phallus or any similar… objects.

The “D” in question isn’t even their grade concerning these subjects. 


It’s disconnecting their physical and mental health from each other. You see, almost everyone in the world views mental health as a separate entity from physical health and takes antidepressants instead of looking at the cause and effect of things. They say that “I’m fat because I’m depressed. I eat all that junk food, drink soda instead of water, and stuff my mind with mindless entertainment all day long. It’s because I’m depressed.”

To which I would say: No, you’re fat and that is why you feel depressed.

I’ve never met one person who put their life in order and still felt depressed. 

Myself included.

Back then, I would have anxiety creeping up on me every time I stopped doing something to distract myself.

And it was probably because I was fat. ( and later skinny fat, only my height changed )

And since I started changing my body and getting my life in order?

Everything’s fine.

  • I don’t have anxiety creeping in every time I’m alone with my thoughts
  • My friendships are better and more sincere
  • And I’m feeling driven every single time I’m doing something
  • Not to mention my newfound zest for life.

Bottom line:

Fix your physical health and your mind will thank you. Big time.

How to make your problems give you unlimited fuel for your writing

Although it’s good to draw inspiration from your everyday life when it comes to writing content ( whether it be online or the ol’-school paper way ), 

I don’t want to delve into that.

At least not now.

I’m talking about some other problems you might face when attempting to make a living in freelance copywriting ( or any other venture, for that matter ), such as:

  • Your client not paying in time ( it’s only a problem if you have one )
  • You being unable to figure out how you should structure your emails, posts, or sales letters
  • Your kids not listening to you
  • Your partner has an attitude every time you talk with them
  • Your parents are sick and you need to take care of them
  • Your dog scratching out the soil from your flowerpots and then pissing in them
  • Your whole body aches and you just can’t be motivated to write a word

Etc. etc.

As you can see, there can be numerous problems that plague our everyday lives. And it doesn’t matter who you are or where you are, you’re GOING TO face problems anyway.

You cannot avoid them.


What separates high achievers from losers is the ability to frame their problems in a way that, instead of dragging them down, fuels them to take massive action and conquer life.

Look at your problems as opportunities to give you energy. Because they will.